We advise boards of directors, executive teams, and product owners on creating, leading, and succeeding with realistic and transparent strategic plans that motivate staff, partners, investors, and customers.
Maintaining open lines of communication with customers is critical to innovation and success. We tap into executives, key stakeholders, decision-makers, users, and employees to identify opportunities while removing barriers to customer acquisition, retention, and growth.
Going to market with a product configured and priced to optimize revenue is essential. Pressure from customers, competitors, and investors leaves little to no room for error. We identify the ideal product configuration and price to achieve scale and targeted ROI.
SMART HOME APPLIANCE
Market segmentation strategy for new smart home appliance